

National Caviar Day Sale Ends In:




Come Celebrate National Caviar Day in Style with Us!
In honor of National Caviar Day, we’ve pulled out all the stops. After weeks of planning, we’re excited to unveil a week-long lineup of special events - from Michelin-starred dinners and guided tastings to exclusive menus, collaborations, and our biggest caviar sale of the year.
Scroll below to explore everything we have in store.
National Caviar Day Event Lineup:
MICHELIN STAR DINING
At Nisei with Caviar 101
MAMAHUHU X TSAR NICOULAI
Limited Double Happiness Meal
SCHRAMSBERG CAVIAR TASTING
Caviar 101 & Under-Study
FLOUR & WATER X TSAR NICOULAI
Caviar Day Menu + Giveaway
CAVIAR CAFE
50% Off Caviar & Roe with Wine Pouring
GiGi's Wine Lounge
Vietamese Tomato Salad with Tsar's Caviar
CLIF FAMILY BRUSCHETTERIA
Polenta Tots with Caviar & Giveaway!







Dinner at Nisei: A One-Night-Only Caviar Tasting Experience
Join Tsar Nicoulai and Chef David Yoshimura of Michelin-starred Nisei for an unforgettable seven-course caviar dinner on July 18 in San Francisco.
Experience Highlights:
Guided Caviar 101
with Ali & Marai Bolourchi
Founders of Tsar Nicoulai
An essential guide to Tsar's selection of caviar varieties by our founders themselves. A limited pairing featuring sparkling wine, sake & more will be available upon request to accentuate the experience.
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7-Course Tasting Menu
by Michelin-Starred Chef: David Yoshimura
Celebrate National Caviar Day with an exclusive seven-course menu by Chef David Yoshimura of Nisei - a Michelin-starred, James Beard-nominated restaurant known for its elegant Japanese-American cuisine. Each dish is thoughtfully crafted to showcase the depth and versatility of Tsar Nicoulai caviar.
Event Details:
📍 Where: Nisei, San Francisco
📅 When: July 18, National Caviar Day
💰 Price: $330 per person
🍷 Add-on: $165 Beverage Pairing
⚠️ Note: Due to the nature of this event, no dietary accommodations can be made.
Includes: 20% service fee & 8.63% SF sales tax
Limited seats available for this exclusive evening





Mamahuhu: Double Happiness Sandwich - A Limited-Time Collaboration
Double Happiness symbolizes harmony, celebration and collaboration in Chinese culture. We’re elated to partner once again with our friends at Tsar Nicolai to bring an elevated Crispy Fish Sandwiches to the Bay area.
To celebrate our second year of this tradition we created a Lapsang tea smoked trout roe as an additional add on this year! Guests will have a choice of caviar, custom Lapsang tea infused trout roe, or both to go along with their sandwiches.
You’re cordially invited!
Event Details:
📍 Where: All Mamahuhu branches, Locations
📅 When: July 18 onwards
⏰ Opening Hours: 11:30AM to 9:00PM
Available for a limited time in collaboration with Mamahuhu


EARLY BIRD PROMO: National Caviar Day | Caviar 101 & Schramsberg Tasting at Under-study
Join Laurent Sarazin, VP of Sales & Marketing, at Under-Study Teaching Kitchen as we toast National Caviar Day with our very first tasting class in the space—a sparkling introduction to the world of Tsar Nicoulai caviar and roe, paired with Schramsberg’s elegant sparkling wines, including our Blanc de Blancs, Blanc de Noirs and Brut Rosé.
In this hour-long experience, you’ll explore the nuances between roe and caviar through a guided tasting of Tsar Nicoulai’s Classic and Osetra selections—favorites at PRESS and Under-Study—alongside a single roe varietal, all complemented by thoughtfully paired sips of Schramsberg.
Led by the Under-Study culinary team, the session will highlight tasting techniques, unexpected flavor notes, and the way our méthode traditionnelle bubbles elevate every bite. Along the way, you’ll also dive into Tsar Nicoulai’s commitment to sustainable aquaculture and responsible sourcing.
Whether you’re a longtime caviar connoisseur or new to the delicacy, this approachable yet luxurious class is the perfect way to celebrate—and savor—with Schramsberg.
Event Details:
📍 Where: 595 St. Helena Hwy, St. Helena, CA
📅 When: July 19, 1:00PM
💰 Price: $195 per person
🐣 EARLY BIRD promo use code: CAVIAR101 Valid until 7/12
EARLY BIRD PROMO Use code: CAVIAR101 to get $45 off






Flour + Water: National Caviar Day Menu & Special Giveaway
We’ve teamed up with @flourandwatersf and @hammerlingwines to give away a seriously luxe night out (plus a few treats to take home!) to celebrate the big day next week.
Here’s what you can win:
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A caviar-centric dinner menu at Flour + Water with welcome bubbles from Hammerling Wine on National Caviar Day (Friday, July 18th)
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One 4-pack of dried organic Flour + Water Foods pasta
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One custom branded Flour + Water x Tsar Nicoulai caviar tin to enjoy at home
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Two bottles of sparkling wine from Hammerling to drink later
To enter:
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Like this post
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Follow @flourandwatersf @therealtsarnicoulai @hammerlingwines @flourandwaterfoods
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Tag Three Friends in the comments
Event Details:
Additional beverages + gratuity to be paid for on-site. One random winner will be notified via Instagram DMs on 7/13/25 at 10:00 AM PST. This giveaway is not sponsored, endorsed, or associated with Instagram or Facebook. Must be 18 years of age or older to enter + must be available to attend dinner in San Francisco on 7/18/25. Good luck, caviar lovers!
Giveaway closes on the 7/12, 11:59 PM PST.


Tsar Nicoulai Caviar Cafe: 50% Off Caviar & Roe with a Wine Pouring from St. Supery
Celebrate National Caviar Day at Caviar Café, our flagship tasting counter inside San Francisco’s iconic Ferry Building. For one day only, enjoy 50% off all single tins of caviar and roe, available exclusively in-store.
To make the afternoon even more festive, we’re partnering with St. Supéry Estate Vineyards to offer wine pouring from 3–5 PM — the perfect pairing for your favorite roes.
Stop by, sip, snack, and stock up while supplies last.
Event Details:
📍 Where: In the Iconic Ferry Building in SF
📅 When: On National Caviar Day, July 18th
🕒 Opening Hours: 12 PM to 7 PM
Reserve early - limited seating. While supplies last.




GiGi's x Tsar Nicoulai: Vietnamese Tomato Salad with Caviar & Ikura
In honor of National Caviar Day, GiGi’s Wine Lounge in San Francisco’s NoPa neighborhood is serving a vibrant seasonal dish all week: gỏi cà chua (tomato salad) elevated with Tsar Nicoulai caviar, ikura, chili, fish sauce, and fresh herbs — a bold celebration of umami and summer flavor.
Pair it with their signature “bump and shot”: a spoonful of Tsar Nicoulai caviar followed by a splash of Grand Cru Blanc de Blancs — an indulgent twist that’s become a GiGi’s favorite.
Come sip, savor, and celebrate all week long.
Event Details:
📍 Where: GiGi's Wine Lounge, 299 Divisadero St, SF
📅 When: All week long leading up to National Caviar Day
🕒 Opening Hours: 4 - 9 PM, Closed on Sundays and Mondays



Clif Family National Caviar Day Special: Polenta Tots with Caviar & Giveaway.
Celebrate National Caviar Day all week long in Napa Valley with Clif Family Bruschetteria and Tsar Nicoulai. From July 14 to 19, their famous food truck will be serving a special new dish: crispy Polenta Tots topped with Tsar Nicoulai Caviar — a playful, elevated spin on a comfort classic.
Swing by the Bruschetteria patio for caviar bumps served daily, paired with Clif Family’s signature wines and relaxed summer vibes.
Plus, we’ll be giving away a $100 Clif Family Gift Card and a 1oz jar of Tsar Nicoulai Caviar — stay tuned for more details on how to enter. Follow @cliffamily & @therealtsarnicoulai on Instagram for the latest updates.
A full week of food, wine, and indulgence — don’t miss it.
Event Details:
📍 Where: Clif Family Bruschetteria, 709 Main St, Saint Helena, CA.
📅 When: July 14 - 19
🕒 Opening Hours: 11:30 am - 6:30 PM on Wednesdays, 11:30 AM - 4:00 PM from Thursdays to Sundays. Closed on Mondays & Tuesdays.